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From FIG to Fig: unveiling our new brand

Today, we are excited to unveil the new Fig brand.

Our business has grown and evolved over the past four years and we felt it was time for our brand to reflect this, so we enlisted the help of award-winning marketing agency, RPM. We wanted a brand to reflect our growth as a company, our aspirations and our shift in marketing focus from the university demographic to young professionals.

The first and most important change (as the more eagle-eyed among you may have spotted) is that the company will no longer be known as Find Invest Grow/ FIG but simply, Fig. Our investors, our companies, our partners, suppliers and customers all call us Fig and our old brand could sometimes cause confusion as people were uncertain if we were “F.I.G” of “Fig” or “Find Invest and Grow” and as we were changing our brand we saw this as the perfect time to change to a name that had no ambiguity… and why not change to a name that people already called us!

Our new logo better reflects our brand and symbolizes what we do at Fig: the bringing together of companies and investors. The new branding also creates a commonality between Fig and our sub-brands, showing they fall under the Fig Group umbrella.

Our re-brand has been rolled out across the company with a new range of new marketing materials in place too. We have moved domains to fig.vc and the new site has a simpler, more professional design that offers an improved user experience.

We have also moved our physical home from Shepherd’s Bush to Fleet Street. Despite these exciting changes, our core values and market-leading service remain the same.

If you have any thoughts or feedback about our new brand / look, please contact us by emailing info@fig.vc

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