Fig provides a pragmatic new approach to supporting high-growth companies through their early development and the process of securing investment.

Fig provides investment services to businesses looking for funding and support. These include:

  • Business model development and creation of investment material
  • Introductions to strategic partners
  • Fundraise strategy planning and management
  • Creation of sales and marketing strategy
  • Financial modelling and valuation analysis
  • Introductions to investors
  • On-going support and post-investment advice
  • Corporate governance implementation and reporting infrastructure

Fig works with companies across any sector, typically looking to raise £500k to £5m. To date, Fig has worked with companies in the US, Europe and Asia, helping them complete successful funding rounds.


Meet the people behind Fig


Mark Hanington

Managing Director

Mark has worked in financial services and asset management for over 10 years. He started his career at Henderson Global Investors. After four years of training there, he joined Fig and helped to grow the company from two employees to the FCA-authorised, corporate finance and fund-raising service provider Fig is today.

Mark has formed and sat on the boards of Fig and New Model Venture Capital since 2011 and has extensive board experience from commitments to companies in the Fig portfolio and currently sits on the board of Property Detective.

Investments: Wazoku, Scratch,, MuJo, EulysisProperty Detective, New Model Venture Capital

Joined Fig: 2010 

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James King

Business Development Director

James founded Fig to provide a pragmatic new approach to supporting and investing in high-growth early-stage companies. He built Fig with the support of angel investors who wanted to see a more consistent and practical approach to sourcing deal flow, as well as with the support of his business partners who are passionate about delivering the best possible services to founders.

James oversaw the development of the Fig services, the establishment of Fig’s student outreach programme, ESSA, and the creation of FIG Village alongside raising substantial capital for start-ups. In the past four years James has raised more than £35m for early-stage ventures, having identified investment opportunities for Fig's network of angel investors. James now manages New Model Venture Capital. New Model is an authorised fund manager, investing directly into the companies Fig supports as well as providing corporate finance services to a wide variety of clients.

Investments: Wazoku, MuJo, New Model Venture Capital, Innoture, Eulysis,, Smartr365

Joined Fig: 2009

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Marco Geninazza

Operations Director

Marco is a Co-Founder and Director of Fig. In early 2013 Marco took over the management and build of the FIG Village project and was ultimately responsible for its success.  After a successful launch in May 2013, Marco took responsibility for the operations and marketing of the building.

Marco leads Fig’s new venture in west London, Fig City along with other property management opportunities.

Previous to Fig, Marco worked in senior roles at PR, marketing and events agencies and in 2008 he set up his own events company The Society London, which he successfully sold in 2010.

Investments: Wazoku, Scratch,, MuJo, Eulysis

Joined Fig: 2009

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Katrina Lytton

Investment Manager

Katrina is an Investment Manager responsible for maintaining client and investor relationships and supporting portfolio company growth.

After graduating from the University of Bristol with a degree in French and German, Katrina started her career at KPMG, qualifying as a Chartered Accountant within its deal advisory team. She subsequently took on a sales and strategy role within the life sciences team, where she was responsible for leading the firm’s work within the nutrition sector, prior to joining Fig.

Joined Fig: 2017

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Peter Shipp


Peter is part of the analyst team. He is responsible for deal review and due diligence.

He joined Fig as a graduate after completing his masters in Medicinal Chemistry at the University of Leeds. Prior to graduating, Peter gained experience in Corporate Finance working with a boutique M&A firm in London as an analyst.

Joined Fig: 2015 

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Charlotte Slaney Smith


Charlotte is part of the analyst team. She is responsible for deal review, due diligence and supporting the growth of portfolio companies. 

Charlotte holds a BSc in Banking, Finance and Management from Loughborough University and has previously worked across the financial sector at Credit Suisse, Citigroup and National Australia Bank.

Joined Fig: 2017

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Andrea Razborsek

Executive Assistant

Andrea is Personal Assistant to James King and Executive Assistant to the directors of Fig. Her main responsibilities include looking after the Executive team and providing administrative support as well as making sure the office is running smoothly.

Prior to joining Fig, Andrea worked in a number of customer facing roles and has a degree in Psychology from Flinders University, South Australia.

Joined Fig: 2015 

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Scott Austen


Scott started at Fig in 2015 in the role of Fundraiser.

He has held several positions across various sectors. Included in these are luxury vehicle sales in the UK, founder of a property rental business in South Africa and managing the logistics for a maritime security company in the the Middle East.

More recently he was a senior commercial manager for a very successful international Fintech business based in the UK. 

He has brought this experience to Fig to developing expand the network of investors for the portfolio companies under Fig and for New Model Venture Capital. 

Joined Fig: 2015 

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Saad Mikati

Investment Manager

Saad began his career with the Bechtel Corporation, one of the largest engineering companies in the United States. He worked as an engineer focusing on innovation and efficient project controls before moving into business development in the United Kingdom and abroad.

After 7 years with the Bechtel Corporation, Saad decided to pursue an MBA and explore his interests in the field of technology and investment. Having spent time working with Zouk Capital and on completion of his MBA from London Business School, Saad Joined Fig as an Investment Manager.

Joined Fig: 2018

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Adelle Brayford

Financial Controller

Adelle is Fig’s Financial Controller and is responsible for all aspects of the finance function.  Her main responsibilities are the creation of new budget, forecasting and management accounts models and managing the financial reporting.

Adelle has spent 23 years working in finance from grassroots level in various sectors, of which four years were in a regulated Group Manager role within the Bank of New York Mellon.  More recently, Adelle worked with a global firm in the oil and gas sector, reporting management accounts for Canadian and US entities before being promoted to Middle East Financial Controller, based in Qatar, responsible for US $80m turnover a year. 

Joined Fig: 2017


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Simon Hill


Simon is an innovation leader and expert; co-founder of employee innovation software company Wazoku and tech evangelist.

He is an active author, blogger and speaker on topics relating to collaborative innovation, crowdsourcing, co-creation, interpreneurship and more. His expertise has been recognised extensively, being awarded the prestigious title of Guardian SME Leader of the Year 2014 and noted as a Top 15 influencer in crowdsourcing both in 2013 and 2014. He is also an Angel Investor and advisor to several B2B and B2C early stage tech businesses.

Investments: Wazoku 

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Will Evans


Following a career in the city as a management consultant, Will began working with SMEs and Start-Ups as a strategy and business development consultant. With a particular interest in social impact and CSR Will became increasingly involved in the education sector. His expertise has seen him travel extensively at the request of the EU to advise on educational projects and enterprise education in particular.

Will is an Associate at Fig and supports both Fig and portfolio companies as a consultant.

Investments: Eulysis,


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James Herbert


James founded Brightsparks during his final year at Durham University. Starting from his mobile phone and laptop, Brightsparks has now directly employed over 11,000 students and recent graduates and has built a Graduate and Professional recruitment arm.

Its unique business model combines the concept of a university alumni network with a recruitment and staffing business, utilising its expertise, proprietary data and unparalleled network to close the disconnection between employers and their target candidates to ensure the best talent find the roles most suited to them. James also gained graduate experience as an Equities Sales Trader at Cazenove and an Analyst within Lloyd’s of London. After being introduced to James King he provided the initial funding and became a Non-Exec Director at Fig and, more recently, New Model Venture Capital (NMVC). Although he has now stepped down from these board roles to concentrate on building Brightsparks, James remains close to the business as an active investor.

Investments: Brightsparks, Eulysis 

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Nopadon Wongpakdee


Nopadon is a digital marketing strategist, with more than 15 years’ online marketing expertise. He specialises in Inbound Marketing and SEO and works predominantly with pre-funded early stage businesses and startups.

Prior to consulting he worked for a variety of startups in Silicon Valley. He was the 10th employee at acclaimed London startup, where he was responsible for developing and executing their online marketing strategy.

Nopadon is an Associate at Fig and supports both Fig and portfolio companies as a consultant.

Investments: Wazoku, The Money Cloud 

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Advisory Board


Robin McIlvenny

Former Investment Bank CEO and UKTI Adviser

Robin has more than 30 years of experience in commercial and investment banking, having worked in senior positions with Deutsche Bank, Security Pacific National Bank, Creditanstalt and JP Morgan Group.

From 1991 to 2003, Robin was CEO of Bahrain International Bank and Chairman of Crown Dilmun Holdings, a Gulf-based investment bank and leading UK property developer, respectively. He has a wealth of expertise at investment committee level and exit strategy execution gained in the US, European and Far-East private equity markets.

Alongside his 20 years of private equity and VC investment experience, Robin is an active and highly successful angel investor. Robin is also an adviser to the UK Government Trade & Industry Dept (UKTI) on high value inward investment projects in Innovation and Regeneration.

Investments:, MuJo, EyeQuant, InnotureProperty Detective, SalesGossipWazoku, NMVC, Eulysis 

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Susan Ball

Former CFO of Unibet Group plc

Susan is the former CFO of Unibet Group plc, and, amongst others, and has extensive experience in listed, VC-backed and private start-ups and SMEs, mainly in the online sector, working with entrepreneurs and fast-track, high growth businesses.

She has led several corporate finance transactions including UK and overseas IPOs, acquisitions, disposals, trade sales, overseas JVs, fundraisings, refinancings, and debt and equity financings across Europe and the US.

Her strengths and experience lie in helping early stage businesses through to exit, by establishing finance, strategic planning, business intelligence, data and analytics, legal, HR and facilities functions in fast-growth businesses, together with overall general management within dynamic business models.

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David Sutton

Former Group MD and CEO of GL Noble Denton

David has extensive experience in the oil & gas industry in a variety of management positions. David was Group MD and CEO of GL Noble Denton overseeing various PE transactions, Mergers & Acquisitions.

David’s experience of international expansion, global expansion management and international market evaluation, as well as his engineering knowledge, broadens and enhances Fig’s Advisory Board capabilities.

Investments: Innoture, MuJo, SalesGossip


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Stephen Kelly

Founding Director of 2020 Chartered Accountants

Stephen Kelly is the co-founder of 2020 Chartered Accountants, which he started with Stephen Hay in 2000. They were looking to offer high quality, affordable accounting and finance support to growing businesses and Stephen’s experience means that he is able to offer advice and finance support in a proactive and pragmatic way.

He trained with KPMG in London within their Audit Department and has spent many years working within industry, including as Financial Controller for Richard Ellis (acquired by CB Commercial to form CBRE), now the world’s largest property services firm.

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Lee Farrant

Director of experiential marketing agency RPM

Lee has spent his life working in photography and sport. Having previously owned a photography business covering football, rugby and cricket as well as the winter and summer Olympics, he then spent five years covering Formula One. This was followed by 12 years as Photography Director on Camel Trophy, an adventure expedition supported by Land Rover.

Lee brought this strong and varied experience in sports to RPM in 1996, where he currently works with visual media and sports clients; including Sky Cycling, The England and Wales Cricket Board and The Laureus Sports Foundation.

Lee is a committee member of Superbrands and SkyVelo Cycling Club, A Trustee of Middlesex County Cricket Club and a Community Governor working with Hammersmith and Fulham. He is also the Founder of ‘Focus on Life’ a charity using the power of photography to raise money for deserving causes.

Investments: Eulysis, Innoture 

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Our Investors

Fig has a network of more than 250 investors – a selection of these is listed below


Hugh Robertson

Founding partner of experiential marketing agency RPM

As the founding partner of RPM, Hugh launched the agency in a Wokingham cowshed in January 1993 after identifying a burgeoning opportunity for brands within the experiential market. 21 years on and his pioneering vision for an independent marketing agency, has developed into a multi award-winning business, employing 160 people and delivering multi-channel global campaigns for clients including Diageo, Nestle, M&S, ECB, Mondelez and BSkyB.

Hugh is also a Business Leader with the Marketing Society, a fellow of the RSA and a board member of the Marketing Agencies Association.

Investments: InnotureEulysis

Related companies and brands: RPM, Diageo, BSkyB

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Penny Clarke

Founder of Ashley Communications

Penny Clarke has extensive experience in the pharmaceutical industry and has played crucial roles in financing and developing early stage ventures, including her own. Penny has been involved in every stage of concept delivery, from research and development to eventual launch, she prides herself on her ability to deliver effective communications at all stages in the product life cycle. Penny knows what is needed to take a product to market.

Investments: Eulysis, Innoture, MuJo, Scratch

Related companies and brands: Nicorette, Botox 

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Andy McLoughlin OBE

Co-founder of Huddle

Andy is a Partner with SoftTech VC, one of the most active Bay Area seed stage investors. Prior to joining SoftTech in 2015, Andy was co-founder of London-based Huddle, a leading enterprise content collaboration company.

Andy has been an active angel investor since 2010 and has built a portfolio covering 35+ pre-seed and seed stage investments, mostly in the SaaS / B2B space but also covering e-commerce and mobile. His companies include innovative SaaS businesses like Apiary,, Bugsnag, Rolepoint, Buffer, Intercom,, Wazoku and Pipedrive, as well as retail plays including Postmates, Secret Escapes and Zesty.

Andy was awarded an OBE in the 2015 Queen’s birthday honours list for services to UK business and technology leadership.

Investments:, Wazoku 
Related Companies: Huddle 
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John Yeomans

Chairman of Cambridge Angels

John is an angel investor specialising in data businesses, particularly in digital media and communications.

He is Chairman of Cambridge Angels, Wazoku, Merchenta and Zanran as well as a director of FirstCapital, SharedBand, Lungfish and Fresh4Cast.

He was a founder of an office automation start-up in the early 1980s, which exited successfully, before taking on roles at Mitel, a fast-growth New York-listed telecom company, KPMG and Regis McKenna.

He then became Global Head of Telecom, Media and Technology Corporate Finance at HSBC, leading international M&A deals and IPOs where he ran deals worth over $40bn.

John also mentors entrepreneurs and is trustee of the education charity Onebillion Learners.

Investments: Wazoku

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Andrew Grahame

Co-founder of Mr & Mrs Smith

Andrew started his business life by launching the country’s first corporate-fashion mag in 1990. After growing the company to include fashion shows, exhibitions and conferences, he transferred his talents from business wear to business finance, launching Small Company Investor.

He founded GT Promotions in 1993, with clients such as Sony and Virgin. Andrew took on tourism in 1997, creating the award-winning London Pass and New York Pass as well as being a co-founder of Mr & Mrs Smith, the world’s number one boutique hotel website.

Investments: Innoture, SalesGossip, MuJo, Scratch

Related companies and brands: Mr & Mrs Smith, The Leisure Pass Group 

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Chrissie Ashley

Founder of Ashley Communications

Chrissie Ashley has over 20 years’ experience in healthcare communications. Originally trained as a medical journalist, Chrissie moved into healthcare communications in 1984, joining the UK’s first medical communications company.

In 1993 she joined one of the largest independent healthcare communications agencies as Associate Director. 

She founded Ashley Communications in 1996, a unique medical communications company, providing only director level service. 

Investments: Innoture, Scratch 

Related companies and brands: Nicorette, Botox 

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Robin Burman

Financial Director of experiential marketing agency RPM

Robin Burman is co-owner and finance director of RPM Ltd, one of the UK's largest independent marketing agencies.

After studying politics at university he set up his own business distributing West Country cider to wholesalers and independent retailers across the UK. This whetted his appetite to learn more about business and a decision to train as an accountant with Coopers & Lybrand where he worked for a number of years firstly in audit and then in their corporate finance division. He left Coopers to join the BBC where he held a number of roles before joining RPM.

Robin is also a non-executive director of Le Col, a specialist cycling clothing company.

Investments: EulysisInnoture

Related companies and brands: RPM, Diageo, BSkyB 


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Tariq Jawad

Founder of Bridge Innovation Capital

Tariq has over 15 years of investment banking experience and has completed over $5 billion in financings with a focus on cross-border M&A advisory and corporate finance services.

Prior to founding Bridge Innovation Capital, he was one of the first bankers at Rodman & Renshaw in 2002, where he helped build and guide the firm from 10 employees to over 150 employees with 6 offices around the world and a listing on the NASDAQ stock exchange. Since 2008, Rodman has completed over 85 transactions for China-based companies under Tariq's leadership and became among the top 5 underwriters of Chinese offshore equity offerings in 2010.

Investments: EyeQuant, Wazoku, MuJo 

Related Companies: Rodman & Renshaw

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David Gilbert

Former Managing Director of Currys Limited

David is the former managing director of Currys Ltd. He has enjoyed a highly successful retail career both in the UK and abroad.

Currently David has a number of roles across a diverse range of businesses and charities. He is also the Chair of Writer’s Centre Norwich (UNESCO World City of Literature).

Investments: EyeQuant, Wazoku 

Related Companies: Currys Ltd. 

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